confronti-turismo 2014
confronti-turismo 2014 aims at deepening issues related to cultural tourism. The debate will describe the opportunities that the sector offers for the development of a tourist destination, pointing out some specificities of supply and demand.
After a brief introduction, the program will include a first part devoted to presentations by speakers from O-Tur on recent studies on the topic in Ticino and by external experts who will indicate some strategic priorities. In the second part, the event will propose a roundtable composed of representatives of the tourism and the cultural sectors.
Programme
| 08h00 - 08h30 | Reception |
| 08h30 - 08h40 | Welcome and introduction
Stefano Scagnolari, Head of the Observatory of tourism, IRE-USI |
| 08h40 - 09h10 | Challenges and opportunities of cultural tourism
Rico Maggi, IRE Director |
| 09h10 - 09h50 | Profiling the contemporary cultural tourist
Prof.ssa Angela Besana, Università IULM di Milano |
| 09h50 - 10h30 | The connection between culture and tourism in Ticino: some empirical analysis
Stefano Scagnolari and Igor Sarman, IRE-USI |
| 10h30 - 11h00 | Coffee break |
| 11h00 - 12h15 |
Round table
Claudio Chiapparino (Coordinator of Area Turismo ed Eventi, Dicastero Turismo, Eventi e Congressi, Dicastero Giovani e Lavoro, Città di Lugano), Elena Marchiori (Postdoctoral Researcher, webatelier.net), Fabio Bonetti (Director of Ente Turistico Lago Maggiore), Elia Frapolli (Director of Ticino Turismo) Round table moderated by Prof. Rico Maggi, IRE Director |
| 12h15 - 12h30 | Closing remarks
Prof. Rico Maggi, IRE Director |
| 13h00 | Buffet |
Reference documents
Review of the press
Corriere del Ticino - Il turismo culturale è una opportunità per il cantone, Gian Luigi Trucco, 18 giugno 2014
laRegioneTicino - Per un turismo più creativo, Priscilla De Lima, 18 giugno 2014
