confronti primavera 2017
Is the destination Ticino competitive again?
Looking at the evolution – not only in terms of arrivals and overnight stays – of Ticino’s tourism market over the last two years, we seem to see a trend reversal over what had happened in previous seasons.
confronti primavera 2017 aims to analyze and discuss some of the elements that have contributed to take Ticino tourism, if not back to the 80's and 90's levels, at least to encouraging signals after a difficult period. In this context, guest speakers from the Organizzazioni Turistiche Regionali of Canton Ticino (OTR) and the Agenzia Turistica Ticinese (ATT) will present some of the key projects developed as well as some of the ideas they are working on in order to increase attractiveness and competitiveness of their territories.
The program includes a first part dedicated to presentations by OTR speakers. In the second part, after a presentation by the ATT Director and an analysis by O-Tur researchers on the peculiarities of Ticino tourism, the event will propose a round table. Guest speakers will discuss, interacting with the public.
Programme
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08h00 - 08h30: |
Reception |
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08h30 - 08h40: |
Welcome and introduction
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08h40 - 10h00: |
Products, projects and winning strategies of the Ticino's OTR
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10h00 - 10h30: |
Coffee break |
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10h30 - 10h50: |
Products, projects and winning strategies of ATT
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10h50 - 11h10: |
Tourism in Ticino, analysis and research by O-Tur
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11h10 - 12h20: |
Round table
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12h20 - 12h30: |
Conclusioni
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12h30 - 13h00: |
Buffet |
Reference documents
Presentations
Welcome and introduction
Stefano Scagnolari, Head of the Observatory of tourism, IRE-USI
Products, projects and winning strategies of the Ticino's OTR
Nadia Fontana-Lupi, Director of OTR Mendrisiotto e Basso Ceresio
Daniela Gugliotta Bagaian, Marketing Director of OTR Luganese
Benjamin Frizzi, Marketing Director of OTR Lago Maggiore e Valli
Fabrizio Barudoni, Vicedirector of OTR Bellinzonese e Alto Ticino
Products, projects and winning strategies of ATT
Elia Frapolli, Director of Agenzia Turistica Ticinese
La piazza turistica ticinese, approfondimenti e ricerche O-Tur
Stefano Scagnolari, Head of the Observatory of tourism, IRE-USI
Review of the press
C'è chi pensa alla Romandia e chi alle mountain bike - Nicola Mazzi, Giornale del Popolo, 21 giugno 2017
Bienvenus à Locarno - Fabio Barenco, laRegione, 21 giugno 2017
Aufschwung dank "Alptransit-Effekt" - Walliser Bote, 21 giugno 2017
Tessiner Tourismus am Scheideweg - awp Finanznachrichten, 21 giugno 2017
Turismo, la ripresa non basta - Marzio Minoli, RSI Rete Uno / Cronache della Svizzera italiana 18.00, 20 giugno 2017
Turismo, la ripresa non basta - Beatrice Zeli, RSI LA 1 / Il Quotidiano, 20 giugno 2017
Tessiner Tourismus am Scheideweg - htr.ch, 21 giugno 2017
