confronti-turismo 2016
The analysis of tourism in Ticino allows analyzing the interplay between positive and negative dynamics on the one hand, and its peculiarities in comparison with potential competitors from Switzerland and Europe, on the other.
The 2016 edition of confronti-turismo highlights some of these differences. The presentations will describe the different dynamics influencing urban and rural tourism and illustrate some of the key factors and trends in the hospitality sector and in secondary homes, focusing on products and services that are best suited to attract visitors from different source markets.
The program includes a first part dedicated to presentations by guest speakers. In the second part, after an introduction by O-Tur researchers on the peculiarities of Ticino, the event will propose a round table. Guests will present their experiences and will discuss different issues, interacting with the public.
Programme
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08h00 - 08h30 |
Reception |
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08h30 - 08h45 |
Welcome and introduction
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08h45 - 09h15 |
Tourism in the Alps: trends and challenges
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09h15 - 09h45 |
How to be competitive in markets: the example of Garda Trentino
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09h45 - 10h15 |
The importance of the Sharing Economy in the Swiss accommodation sector: the case of Airbnb
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10h15 - 10h45 |
Coffee break |
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10h45 - 11h00 |
Tourism market trends in Ticino
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11h00 - 12h30 |
Round table
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| 12h30 - 12h45 |
Closing remarks
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| 12h45 - 13h30 |
Buffet |
Reference documents
Presentations
Tourism in the Alps: trends and challenges
Prof. Oswin Maurer, Free University of Bolzano
How to be competitive in markets: the example of Garda Trentino
Dr. Roberta Maraschin, Director of Garda Trentino Azienda per il Turismo S.p.A
The importance of the Sharing Economy in the Swiss accommodation sector: the case of Airbnb
Prof. Roland Schegg, Institute of Tourism, HES-SO Valais
Tourism market trends in Ticino
Dr. Stefano Scagnolari, Head of the Observatory of tourism, IRE-USI
Review of the press
Turismo - L'unione fa la forza e ci rende più competitivi - Erica Lanzi, Corriere del Ticino, 15 giugno 2016
Siamo lontani ma vicini e mai assenti con internet - Corrado Bianchi Porro, Giornale del Popolo, 15 giugno 2016
Tra promozione e innovazione, Generoso Chiaradonna, laRegione, 15 giugno 2016
Il turismo del terzo millennio, Susanna Cattaneo, Ticino Management, Luglio/Agosto 2016
AirBnB raddoppia in Ticino, Amanda Pfaendler, RSI News, 14 giugno 2016
